In what way can product placement affect sales?

Product placement significantly affects sales by increasing visibility and accessibility of items within a retail environment. When products are strategically placed in prominent locations, such as at eye level on shelves or near checkout counters, they capture the attention of customers more effectively. This enhanced visibility can lead to higher impulse purchases and increased consumer engagement with the displayed items.

Additionally, accessibility plays a crucial role; when products are easy to find and reach, customers are more likely to consider them during their shopping experience. This combination of visibility and accessibility can directly correlate with an increase in sales figures, as customers are more inclined to purchase products that they notice and can easily obtain.

The other options do not accurately represent how product placement impacts sales. While it may seem that product placement could have no influence or be solely about inventory management, these assertions overlook the key marketing principle that strategic placement can drive consumer behavior and increase sales opportunities.