Which of the following is an effective upselling technique?

Suggesting complementary products to customers is an effective upselling technique because it enhances the customer’s overall experience while also increasing the total sale value. This approach leverages the idea that customers often appreciate personalized recommendations that suit their immediate needs. By providing options that complement their initial purchase, you not only highlight additional value but also demonstrate a deeper understanding of the customer’s preferences and needs.

For instance, if a customer is buying a smartphone, suggesting a case or screen protector effectively adds value to their purchase while improving their satisfaction. This technique fosters a relationship of trust and can lead to increased customer loyalty and repeat business, as customers are likely to return to a retailer that provides tailored assistance and thoughtful recommendations.

In contrast, offering discounts on all items may not necessarily create an added value for customers and could devalue the products. Refusing to answer customer questions undermines their buying confidence and can result in a loss of sales. Promoting only the most expensive items might alienate customers who are looking for options that fit their budget, making them less likely to complete a purchase. Thus, suggesting complementary products strikes the best balance between enhancing customer satisfaction and driving sales.